To add the recommendation widget to content page, we need to Edit the web page HTML



1.  Go to BigCommerce Admin Panel -> Storefront -> Web Pages 





2.  Select an existing web page to edit. If you want to create a new web page, then click on "Create Web Page" button.

3.  Scroll to Web Page Details -> Page Content section to insert the recommendation widget HTML snippet to the page content.     




4.  Now go to the content page of your website. Voilà, the recommendation widget shows up on the content page!